Advertisements in Media

The use of internet is increasing. That supported growth of media also. People are use internet as they use to eat, sleep, and love. Media is term comes from this area.

Media:

                Media (the plural of medium) are the collective communication outlets or tools that are used to store and deliver information or data. It is either associated with communication media, or the specialized communication businesses such as: print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing.

Now, we have to understand what is advertising.

Advertising:

Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.We use media in various ways like newspaper, fliers, business cards, billboards, etc.Here are few types through which we can found advertisements.

1.    Print Advertising
2.    Out- Door Advertising
3.    In-Door Advertising
4.    Broadcast Advertising
5.    Surrogate Advertising
6.    Celebrity Advertising
7.    Classified Advertising
8.    Online Advertising
 Let us have look at all the advertisement media.

1.       Print Advertising:

If an advertisement is printed on paper, be it newspapers, magazines, brochures, fliers that would be considered a portable printed medium, then it comes under print media.

2.       Out- Door Advertising:

Advertising on billboards or signboards outside of a building and often by the roadside consider as Out-Door Advertising.

 3.       Broadcast Advertising:

 Very popular advertising medium constitutes of several branches like television, radio or the internet. Television advertisements have been very popular ever since they have been introduced.

  4.       Covert Advertising:

It is a kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

 5.       Surrogate Advertising:

Surrogate Advertising is prominently in cases where advertising a particular product is banned by law. Law for products like cigarettes or alcohol are injurious to health prohibits advertising.

6.       Celebrity Advertising:

Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.