Advertisements in Media

The use of internet is increasing. That supported growth of media also. People are use internet as they use to eat, sleep, and love. Media is term comes from this area.

Media:

                Media (the plural of medium) are the collective communication outlets or tools that are used to store and deliver information or data. It is either associated with communication media, or the specialized communication businesses such as: print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing.

Now, we have to understand what is advertising.

Advertising:

Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.We use media in various ways like newspaper, fliers, business cards, billboards, etc.Here are few types through which we can found advertisements.

1.    Print Advertising
2.    Out- Door Advertising
3.    In-Door Advertising
4.    Broadcast Advertising
5.    Surrogate Advertising
6.    Celebrity Advertising
7.    Classified Advertising
8.    Online Advertising
 Let us have look at all the advertisement media.

1.       Print Advertising:

If an advertisement is printed on paper, be it newspapers, magazines, brochures, fliers that would be considered a portable printed medium, then it comes under print media.

2.       Out- Door Advertising:

Advertising on billboards or signboards outside of a building and often by the roadside consider as Out-Door Advertising.

 3.       Broadcast Advertising:

 Very popular advertising medium constitutes of several branches like television, radio or the internet. Television advertisements have been very popular ever since they have been introduced.

  4.       Covert Advertising:

It is a kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

 5.       Surrogate Advertising:

Surrogate Advertising is prominently in cases where advertising a particular product is banned by law. Law for products like cigarettes or alcohol are injurious to health prohibits advertising.

6.       Celebrity Advertising:

Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.    

Critique on "Waiting for the Barbarians"

 

"Waiting for the Barbarians" is a novel published in 1980. “Waiting for the Barbarians” is about morality and it deals with human cruelty. The title is from a tone from the Greek post “Constantine P. Cavafy”. The story was about imaginary Empire. In the novel time was unspecified. There was Barbarian tribes, who were living at the edge of the Empire.

Waiting for the Barbarians” somehow against of humanity and it, challenges humanity in many ways. As we know, Colonel Joll was a cruel fellow. He tortured people without any crime. The main character of the novel was the Magistrate. He became the victim of injustice. There was no evidence against him, if we look at the depth of the novel. The Magistrate was having peaceful personality. He was the territorial frontier of the Empire. He was a person of authority and he was quite old. He loses his power when the Empire sent an army to protect the town from the Barbarians.
At the same time, he saved one tortured barbarian girl from the street. Colonel Joll tortured her. Her tribe people left her behind. There was also a dialogue on it by the magistrate:

“However kindly she may be treated by her own people, she will never be courted and married in the normal way: she is marked for life as the property of a stranger, and no one will approach her save in the spirit of lugubrious sensual pity that she detected and rejected in me. ( Coetzee, 1982: 135)”.

The barbarian girl had only support of the magistrate. He was different from the Empire people. He also questions to the Colonel Joll:

“How do you find it possible to eat afterwards, after you have been working with people? (...) I have imagined that one would want to wash one’s hands, but no ordinary washing would be enough, one would require priestly intervention, a ceremonial of cleansing, don’t you think? Some kind of purging of one’s soul too – that is how I imagined it. Otherwise, how would it be possible to return to everyday life- to sit down a table, for instance, and break bread with one’s family or one’s comrades? (Coetzee, 1982: 126)”

“Waiting for the Barbarians” can also be criticised as violence on women. The women were marginalised by tribe people and by power show the dark side of the time. The best example was that barbarian girl, who was semi blind and black but she had to pay for being woman.

The magistrate’s character is static. At the same time Colonel Joll’s character representing colonial time. He misused his power. According to feminist film critic,
“Woman is deprived of a gaze, deprived of subjectivity and repeatedly transformed into the object of a masculine desire”

Magistrate became helpless and Colonel Joll, who represents the empire, the authority, and the realm of man, is narrated in the following way in the novel;

                “I try to call out something, a word of blind fear, a shriek, but the rope is now so tight that I am strangled, speechless.(…)
                I am swinging loose. The breeze lifts my smock and plays with my naked body.
                I am relaxed, floating. In a woman’s clothes. “
                (Coetzee,1982:120)

Thus, “Waiting for the Barbarians” is the novel about human violence and the waiting which never ends.

Story of "Mango People" through ON@CC

 

ON@CC is a story about six different characters that have their own problems in life. There is only solution of that problem that is main part of the story. The story begins with train journey of Delhi to Kanpur.

The novel begins with Shyam, who was the main protagonist of the novel. He was working at Connexions Call Centre with his other five colleagues. He was in relationship with Priyanka, who was working with him in same call centre but just before four months, they broke up:  as Shyam was not well employed and even he was having lack of confidence. Priyanka’s mother did not like him. Therefore, as all Indian daughters, she left her love for the sake of her mother’s wish. She got ready to marry NRI boy namely Ganesh. Shyam did not like this at all. But He was feeling helpless. So, here we can compare Shyam’s situation with many other real life boys who having education but some qualities lead them to dissatisfaction.

If we talk about Priyanka, she was very practical. She was in love with Shyam but due to her Mom, she left him and got ready to marry with NRI boy Ganesh. She wanted Shyam as a grown up man but certain qualities of Shyam was not letting her allow doing so. Priyanka was an Indian girl, so for her mother’s happiness, she sacrifice her own happiness.

Varun Malhotra was also representing family issues over here. He had seen his parent has broken relation from very young age. So has that anger and passion to become rich in society. He was smart and intelligent. He was having soft corner for Priyanka.Priyanka’s character is most relevant with real life persons. She left her home to fulfil her dream to become a supermodel. She was so ambitious and for that, she rejected Vroom’s proposal.

Radhika was the only married female character in the novel. Her life was like typical Indian women, who spent her whole life in just praising their in-laws. Her husband cheated her and having extramarital affair.

At the end, Military Uncle’s life is bit complicated also. He was living alone. His son left him and staying in foreign country. Military Uncle’s only wish was to see his grandchildren. But as we saw the situation of senior citizens in our society, same way Military Uncle was also felt rejection in his life from his son.

Thus, here we can see that every character representing different shades of life. It is interesting to read more about all the characters and their life. At the end, they got one solution and that was of call from God.